Hire thoughtfully, develop leaders, and create the clarity and ownership that help people do their best work.
02 / Systems
Connect the whole stack.
Lead across frontend, backend, and machine learning, connecting technical decisions to the experience they make possible.
03 / Product
Make the right bets.
Balance craft with speed. Partner with founders and product leaders to find what matters, then build toward it.
Profile
My mission is to build world-class products and experiences—balancing craft and care with the speed and agility needed to find product-market fit and earn lasting trust. I started in frontend engineering with an eye for detail. Over nineteen years, that same care has grown into responsibility for the whole business: the experience, the systems behind it, and the teams that bring it to life, across founder-led startups and scaled organizations.
Lead product engineering across managers and individual contributors, with up to 15 direct reports, setting the conditions for clear ownership and fast execution.
Rebuilt the engineering organization and core technology during rapid scale, balancing immediate customer needs against durable architecture and a higher quality bar.
Partner with product, design, and business leaders on roadmap and trade-offs through growth from roughly $12M to $130M ARR.
Stay hands-on in architecture, delivery planning, and technical review while owning hiring, performance, and coaching.
2021 — 2022
Meta
Engineering Manager · Instagram Threads
Managed a cross-platform team of 10 across iOS, Android, and server to prototype and ship 0-to-1 consumer bets around close friends and communication.
Turned open-ended opportunities into product-minded technical direction and cohesive experiences across Instagram and Threads.
2018 — 2021
InVision
Senior Engineering Manager
Led and grew multiple teams on a design-led collaboration platform; hired 8 of the 13 engineers in the organization and built the structure to scale delivery.
Owned commenting, copywriting, Inspect, and integrations — the interactive and developer-facing surface of the product.
Introduced a monorepo that consolidated three products and cut the code footprint by 45%.
2018
ExecThread
Head of Engineering
Owned engineering and QA at an early-stage, founder-led company, managing 8 engineers.
Worked directly with the founder, investors, and board on roadmap, KPIs, burn rate, and company strategy.
2011 — 2018
Refinery29
Director of Engineering · Principal Engineer Tech & Product Lead, Mobile · Senior Frontend
Led product discovery and small teams for new native experiences, including #29Rooms.
Created ThisAM, the company's first iOS app, which generated $4M in advertising revenue in its first year.
Grew from senior frontend engineer to engineering leadership over seven years with the brand.
What I'm known for
Team building and hiring
Full-stack technical direction
0-to-1 consumer products
High-judgment trade-offs
Founder partnership
Product and frontend systems
Interaction and UI quality
A different starting point
Before software, I made records.
I worked in audio production across music, film, and video games — including at Hit Factory Criteria in Miami and Paisley Park in Minneapolis — and toured as a drummer. I came into software through IK Multimedia, building SampleTank and other music-production tools.
It is where I learned what a finished thing feels like, and why the last ten percent is the whole job.